Explore Souk El Had Agadir like a local with our ultimate shopping guide. Get expert advice on bargaining, must-see stalls, and the best Moroccan products to buy.
Transportation for Your Visit
Many surf camps in Taghazout organize trips to the souk, often on Wednesdays, with occasional weekend options. For example, Tayyurt Surf Camp regularly offers guided visits to Souk El Had. When the weather is good, you can also simply flag down one of Taghazout’s many taxis for a quick ride. Getting there is easy and a local driver can offer insights about the best times to shop.
Dressing for Your Visit
While it might be tempting to wear shorts and sleeveless tops in the warm Moroccan climate, keep in mind that dressing modestly helps you blend in and avoid inflated prices. Both men and women should consider long pants and shirts with sleeves to experience the souk at more authentic prices.
Exploring the Souk El Had
With eleven entrances, picking the right gate can save you time. Doors 2 and 9 are popular choices: Door 2 leads you to fresh produce, while Door 9 is close to the jewelry section. Inside, the labyrinth of stalls can easily confuse newcomers, and you might be approached by self-proclaimed “guides.” Politely decline their offers to avoid forced tea visits or pressure to buy overpriced goods.
How to Shop?
The souk is full of everything from nuts and wristbands to electronics and spices. The golden rule here is: always barter! Before you go, talk to locals or your surf camp hosts to get an idea of fair prices. You can choose whether to enter shops or not—if you don’t feel comfortable, just keep walking. Watching what locals buy and how much they pay is a great way to learn.
Pick With Caution
Some vendors may invite you for tea, a lovely Moroccan tradition, but it often implies an expectation to buy something. Choose your shops carefully and take your time. The longer you linger, the better deal you can negotiate. Confidence and patience during bartering show sellers you’re informed and not an easy target.
Compare Prices
now the typical cost of items back home to avoid paying too much. Learn basic greetings in Berber or Arabic to earn respect and show you’ve done your homework. If a seller demands an unrealistic price, feel free to leave—there’s always a better shop nearby.
Must-See Souk Attractions
Argan Oil: Morocco’s famous natural product is a must-buy, known worldwide for its health and beauty benefits. Beware of fake oil and try to observe local usage for authenticity. Don’t miss the chance to see women making argan oil traditionally—it’s a fascinating experience.
Amlou: A delicious almond, honey, and argan oil spread that tastes like Moroccan Nutella. Vendors often offer tastings, so don’t hesitate to try before you buy.
Jewelry: The market offers everything from colorful bangles to genuine gold and silver pieces. For precious metals, visit authorized shops near Door 9 and always request a test certificate.
Leather Goods: Beautiful shoes, bags, and traditional patterned items make great souvenirs and are unique to Moroccan craftsmanship.
Home Décor: Find tajines, lamps, mirrors, candles, and other oriental treasures perfect for decorating your home.
Local Food: Enjoy fresh fruits, nuts, olives, pastries, and spices like saffron. Be cautious of deals that sound too good to be true.
Final Tips
Shopping at Souk El Had can be exhausting, especially for first-timers unaccustomed to bargaining. After your spree, relax with an avocado smoothie and a sandwich at the souk’s rooftop fruit bar, soaking in views of Agadir.
If you need directions back to Taghazout, locals are usually happy to guide you.
Souk El Had Agadir Market Map
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